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Book Cover
E-book
Author Ryan, Charlotte, 1949- author.

Title Beyond prime time activism : communication activism and social change / Charlotte Ryan and Karen Jeffreys
Published New York : Routledge, 2019
©2019

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Description 1 online resource (xxiv, 266 pages)
Series Media and communication activism: the empowerment practices of social movements
Contents Models -- Why it takes a whole social movement to raise an issue -- Public communication models -- Communication activism for social change -- Practices -- Learning communities as movement safe spaces -- From organizing strategy to communication strategy -- Framing stories -- Sustaining communication activism -- Continuous inquiry : learning from experience -- Learning through research collaborations -- Sustaining communication activism : lessons & unresolved challenges -- Appendix -- Strategic communication practices -- Communication assessment tool -- Strategic communication planning worksheet -- Message development worksheet
Summary In this accessible introduction to communication activism, organizer Karen Jeffreys and sociologist Charlotte Ryan draw on more than two decades of ongoing collaboration, using the Rhode Island Coalition for the Homeless (RICH) as a case study. The book examines a community with shared values, decision-making, and conflict resolution procedures, tracking its organizing strategy and matched communication plan. The authors first describe a communication campaign during the welfare reform battles (1990-1995) in which they began to practice communication activism. In ongoing work with two organizations over the next two decades, they distil a model of communication activismthat draws directly from vibrant traditions of empowerment communication in U.S. social movements and movements from the Global South. Beyond Prime Time Activism provides students and researchers with an invaluable look at contemporary activism practices and with practical tools tried and tested in two decades of social movement engagement. This book is ideal for anyone participating in social change movements or studying howtheynavigate communication and media inequalities
Bibliography Includes bibliographical references and index
Notes Charlotte Ryan teaches at the University of Massachusetts Lowell and codirects the Media Research Action Project (MRAP; www.mrap.info). She and Karen have worked together since 1990 in campaigns with the Coalition for Basic Human Needs (CBHN), theRhode Island Coalition Against Domestic Violence (RICADV; www.ricadv.org), andRICH (www.rihomeless.org). Rhode-Island-based Karen Jeffreys is a lifelong social justice organizer who specializes in communication and movement building. She has collaborated with groups organizing around social services, housing and homelessness, domestic violence, media, and racial justice. She offers regular community strategy workshops for state and national social justice activists
Online resource; title from digital title page (viewed on May 13, 2019)
Subject Social movements.
Public relations and politics.
Mass media -- Political aspects.
Social change.
social movements.
SOCIAL SCIENCE -- General.
SOCIAL SCIENCE -- Media Studies.
POLITICAL SCIENCE -- Political Process -- Political Advocacy.
Mass media -- Political aspects
Public relations and politics
Social change
Social movements
Form Electronic book
Author Jeffreys, Karen, 1960- author.
LC no. 2018060889
ISBN 9781315181219
1315181215
9781351721660
1351721666
9781351721646
135172164X
9781351721653
1351721658
1138744220
9781138744226