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E-book
Author Ryan, Damian.

Title The best digital marketing campaigns in the world II / Damian Ryan
Published London ; Philadelphia, PA : Kogan Page, 2014
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  

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Description 1 online resource (1 volume) : illustrations
Summary In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns including Redbull and Stratos, Evian's 31 ways to live young, and Stu
Notes Includes index
Online resource; title from title page (Safari, viewed Mar. 4, 2014)
Subject Advertising campaigns -- Case studies.
Internet marketing -- Case studies.
Marketing -- Management.
Social media.
Genre/Form Case studies.
Case studies.
Form Electronic book
ISBN 0749469692
1306457157 (ebk)
9780749469696
9781306457156 (ebk)