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Author Ni, Lan, 1976- author.

Title Intercultural public relations : theories for managing relationships and conflicts with strategic publics / Lan Ni, Qi Wang and Bey-Ling Sha
Published New York, NY : Routledge, 2018
Online access available from:
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Description 1 online resource
Contents Part 1. Theoretical foundations -- Foundational theories in public relations management -- History and foundational theories of intercultural communication -- Conflict management and negotiation -- Part 2. Intercultural public relations at various levels -- Interpersonal level: competencies and practices -- Intra-organizational level: identifying and communicating with publics -- Intra-organizational level: relationship management -- Intra-organizational level: conflict management and negotiation -- Organizational level: organizational identity and identification -- Social media -- Conclusions
Summary Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. Conflict resolutionIdentification of publicsRelationship management The book examines theories and issues in three integrated processes: These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today's global public relations environment. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media
Bibliography Includes bibliographical references and index
Subject Intercultural communication.
Public relations.
BUSINESS & ECONOMICS -- Advertising & Promotion.
Intercultural communication.
Public relations.
Form Electronic book
Author Sha, Bey-Ling, 1970- author.
Wang, Qi, 1975 June 8- author.
ISBN 1315641739