Title When a food quality issue goes viral : the case of stop bugging me with the broccoli! / Tod A. Nissle, E. Oliver Sach, Donald G. Schoffstall

Published London : International CHRIE, 2019

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Sage Business Cases

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Description 1 online resource Series SAGE Business Cases SAGE Business Cases Summary This case study examines a cafeteria food quality issue that became the catalyst to a negative social media campaign, highlighting the power of social media and the importance of training and quality control. Foodservice is a dynamic business dependent upon a series of events that must be executed precisely to ensure customer satisfaction. Perhaps most challenging is ensuring line level employees maintain choreography even under pressure. Customer satisfaction systems are seemingly more important than others, as the impact of errors is exploitable through social media. Investigatory questions are included to further explore potential issues associated with negative social media Notes Originally Published InNissle, T. A., Sach, E. O., & Schoffstall, D. G. (2019). When a food quality issue goes viral: The case of stop bugging me with the broccoli!. Journal of Hospitality & Tourism Cases, 7(3), 47-57 Bibliography Includes bibliographical references and index Notes Description based on XML content Subject Food service -- Public relations -- Case studies Food service management -- Case studies Social media -- Influence -- Case studies Food service management Food service -- Public relations Social media -- Influence Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Sach, E. Oliver, author Schoffstall, Donald G., author ISBN 9781529720891 1529720893

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