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Book Cover
Book
Author Swift, Ronald S.

Title Accelerating customer relationships : using CRM and relationship technologies / Ronald S. Swift
Published Upper Saddle River, N.J. ; [Great Britain] : Prentice Hall PTR, [2001]
©2001

Copies

Location Call no. Vol. Availability
 MELB  658.812 Swi/Acr  AVAILABLE
Description xxi, 480 pages : illustrations ; 25 cm
Contents Ch. 1. Managing Customer Relationships 1:1 -- Ch. 2. Defining Your CRM Process -- Ch. 3. The Role of Information Technology -- Ch. 4. Learning from Information: Data Mining -- Ch. 5. The Stages of Growth for CRM and Data Warehouse -- Ch. 6. Data Warehouse Methodology -- Ch. 7. Building the CRM Data Warehouse and Info-Structure -- Ch. 8. Critical Success Factors for CRM and DW -- Ch. 9. Data Privacy: Ensuring Confidence -- Ch. 10. Implementing Privacy and Customer Views -- Ch. 11. The @ctive Data Warehouse -- Ch. 12. The Economic Value of CRM -- Ch. 13. The Strategic View of Data Warehousing and CRM -- Ch. 14. How Companies Succeed Using CRM, Data Warehousing, and Relationship Technologies -- Ch. 15. Studies of Communications Industry Implementations
Bibliography Includes bibliographical references and index
Notes Available also in a print edition
Mode of access: World Wide Web
Issuing Body Made available through: Safari Books Online, LLC
Subject Customer relations.
Author Safari Books Online (Firm)
LC no. 00047913
ISBN 0130889849 :