| Description |
1 online resource (191 pages) : illustrations, facsimiles |
| Contents |
Cover -- Title -- CONTENTS -- PREFACE -- THE WORLD OF FASHION -- WHAT IS FASHION? -- REASONS AND PURPOSES OF DRESS -- ORIGIN AND EVOLUTION OF FASHION -- Aristocratic Fashion -- Centennial Fashion -- Open Fashion -- ORGANIZATION OF THE CURRENT FASHION SYSTEM -- Haute Couture -- Prît-À-Porter -- Sportswear -- Large-scale distribution -- The world of luxury -- GLOSSARY -- DEVELOPMENT PROCESS -- REFERENCES -- THE SKETCHBOOK -- SILHOUETTES AND LINES -- COLOR -- MATERIALS AND FABRICS -- Fibers -- Fabrics -- Accessories |
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CONCEPT BOOK OR THEMATIC PANELTHE FASHION FIGURE -- Proportions -- Poses -- Representation techniques -- TECHNICAL SPECIFICATION -- THE PATTERN -- THE MOULAGE -- THE TEST GARMENT -- THE PROTOTYPE -- GLOSSARY -- PRODUCTION -- CHAINS OF PRODUCTION -- PURCHASE OF RAW MATERIALS -- Textile fairs -- Purchasing alternatives -- The suppliers -- TEXTILE ENNOBLING -- Dyeing -- Bleaching -- Prints -- Dressings -- COLLECTION OF SAMPLES -- Pattern grading -- CALCULATION OF COSTS -- PRODUCTION -- WAREHOUSE -- CALENDAR -- PRODUCTION MANAGEMENT |
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GLOSSARYSALES AND DISTRIBUTION -- SALES PROCESS -- The agent or sales representative -- Presentation of the collection -- Making the sale -- Post-sales service and penalizations -- DISTRIBUTION -- The multi-brand store -- The single-brand store -- Large department stores -- Outlets -- Supermarkets and hypermarkets -- Catalog sales -- Street markets -- The website -- GLOSSARY -- COMMUNICATION -- FASHION AND COMMUNICATION -- PROCESSES AND AGENTS -- The press office -- Public relations -- The advertising agency -- Celebrities |
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INSTRUMENTS OF COMMUNICATIONInstruments of institutional communiction -- SEASONAL INSTRUMENTS OF COMMUNICATION -- MEDIA -- The press -- Television and radio -- Exterior advertising -- GLOSSARY -- RECOMMENDED READING -- DIRECTORY OF FASHION DESIGN SCHOOLS |
| Summary |
This book is the first basic guide for aspiring fashion designers |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Fashion design -- Vocational guidance
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CRAFTS & HOBBIES -- Fashion.
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DESIGN -- Fashion.
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Fashion design
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| Form |
Electronic book
|
| Author |
Krell, Kevin, translator
|
| ISBN |
9781610601702 |
|
161060170X |
|
9781592534913 |
|
1592534910 |
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