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Authors (Last name first) (1-5 of 5)
Sarstedt, Marko
2
E-book
2014

A concise guide to market research : the process, data, and methods using IBM SPSS statistics


Sarstedt, Marko, author.
Second edition
Berlin : Springer, 2014

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3
E-book
2011

Measurement and Research Methods in International Marketing


Sarstedt, Marko.

Bradford : Emerald Group Pub., 2011

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5
E-book
2021

Partial least squares structural equation modeling (PLS-SEM) using R : a workbook


Hair, Joseph F., Jr., 1944- author.

Cham, Switzerland : Springer, 2021

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