| Description |
xvii, 260 pages : illustrations ; 23 cm |
| Contents |
The entrepreneurial shift: the key to creating an integrated business mindset -- Strategic marketing: the key to sustainable online success -- Products and services: the key to smart selling -- Design and navigation: making your web site dynamic and visitor-friendly -- Dynamic web copy: the key to getting people to respond -- Traffic conversion: the key to increased sales and list building -- Automation: the key to greater e-commerce profits -- Multimedia: increasing your impact using audio, video, and conferencing -- Traffic strategies: the key to getting more visitors to your site -- People power: the key to successful affiliate programs and partnerships -- Web 2.0: the key to using social media effectively -- Momentum: the key to systematizing your business and building your virtual team |
| Notes |
Includes index |
| Subject |
Electronic commerce -- Marketing.
|
|
Internet advertising.
|
|
Internet marketing.
|
| Author |
Scarborough, Mary Eule.
|
| LC no. |
2007021488 |
| ISBN |
1599181517 (alk. paper) |
|
9781599181516 (alk. paper) |
|
