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Book Cover
E-book
Author Ahlert, Dieter.

Title Vertical price coordination and brand care : interdisciplinary perspectives on the prohibition of resale price maintenance / Dieter Ahlert, Benjamin Schefer
Published Berlin ; New York : Springer, ©2013

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Description 1 online resource
Series SpringerBriefs in business, 2191-5482
SpringerBriefs in business.
Contents Introduction to the Current Problem -- The Myth that Welfare is Promoted by Prohibiting Vertical Price and Brand Maintenance -- The Risks of Resale Price Maintenance Prohibition for the Effectiveness of Inter-Brand Competition -- The Risks of Admissible Price-Maintenance Systems for the Effectiveness of Inter-Brand Competition -- Competition-Policy Implications -- Management Summary: 'The Liberation of the Value Chain from Cartel-Law Restraints'
Summary Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians
Analysis Economics
Commercial law
Marketing
Economics/Management Science
Industrial Organization
Law and Economics
Bibliography Includes bibliographical references
Subject Price maintenance.
Price maintenance -- Law and legislation.
BUSINESS & ECONOMICS -- Economics -- Microeconomics.
Science économique.
Affaires.
Price maintenance
Price maintenance -- Law and legislation
Form Electronic book
Author Schefer, Benjamin
ISBN 9783642355707
3642355706
3642355692
9783642355691