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Book Cover
Author Schilling, Melissa A.

Title Strategic management of technological innovation / Melissa A. Schilling
Edition Third edition
Published New York : McGraw-Hill/Irwin, [2010]


Location Call no. Vol. Availability
 MELB  658.575 Sch/Smo  AVAILABLE
Description xvi, 318 pages : illustrations ; 24 cm
Contents Part One. Industry Dynamics of Technological Innovation -- Part Two. Formulating Technological Innovation Strategy -- Part Three. Implementing Technological Innovation Strategy
Summary This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evolution of an industry; Bug Labs and the Long Tail; Organizing for innovation at Google; and Skull Candy: developing extreme headphones. 2. More balance between industrial products versus consumer products. More industrial product examples (such as electronic components, medical components, aerospace, and business software) and service examples (such as search and advertising services, news services, hotels, outsourced industrial design) have been included throughout the book. 3. More extensive coverage of collaborative networks in Chapters 2 and 8, including graphs of the global technology collaboration network; richer explanations and examples for the network externality graphs in Chapter 4; and more in-depth coverage of modularity in both products and organizational forms in Chapter 10. Chapter 11 has also been expanded to include Failure Modes and Effects Analysis (FMEA) to ensure that students are familiar with the most widely used new product development tools. (Back of Book)
Notes Includes index
Bibliography Includes bibliographical references and index
Subject New products -- Management.
Strategic planning.
Technological innovations -- Management.
LC no. 2009028950
ISBN 0071289577 (paperback)
007338156X (alk. paper)
9780071289573 (paperback)
9780073381565 (alk. paper)