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Author Schofield, Susannah.

Title Mind the Gap : Creating Your Successful Business Strategy / Susannah Schofield
Published London : Kogan Page Limited, 2013
Online access available from:
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Description 1 online resource (224 pages)
Contents Endorsements; Acknowledgements; 01 Setting the scene; The future state; The Dice Matrix Model: don't leave success to chance; Do things differ in today's business world?; Business and the savvy consumer: what customers really want; 02 Lies, more lies and statistics!; 03 Quotes from the famous, infamous and wise; 04 Killer questions: Their thoughts, your business; Whose business is it!?; The world we live in; The generation gap; Their secret views: your successful business; 05 The world tomorrow: Embrace the future; Marketing in today's world; Making money from technology
The mobile phone market: the future and your business06 The world's gone crazy: A sign of the times!; 07 The 100 Matrix: What people really think; The questions; The answers; The results; 08 The Dice Matrix Model: Time to succeed; How DMM works; Stage 1: tactical questions for customers and employees (first outputs); Stage 2: strategic alignment of tactical results (second outputs); Stage 3: gap analysis (third outputs); One stage further: the 3D dimension; 09 This way to success ... ; Index
Summary Every business needs to accurately assess its own strengths and weaknesses against their competitors, direct or indirect, in order to create a winning strategy. Mind the Gap introduces the author's tried and tested strategic model, the Dice Matrix, which will enable you to do just that. This simple business tool will allow you to stress test your weaknesses, compare your performance against customers' perception and also highlight the strengths you provide as a business. You can input your own set of criteria to gain a valuable, tailored overview of the necessary actions to achieve success. Usin
Subject Business planning.
Strategic planning.
Form Electronic book
LC no. 2012041102
ISBN 0749468793 (electronic bk.)
9780749468798 (electronic bk.)