| Description |
xv, 177 pages : illustrations ; 25 cm |
| Contents |
Machine derived contents note: Table of contents for A logic of expressive choice / Alexander A. Schuessler. -- Bibliographic record and links to related information available from the Library of Congress catalog -- Information from electronic data provided by the publisher. May be incomplete or contain other coding. -- Preface ix -- Chapter One Expressive Choice and Mass Participation 3 -- 1.1 Approaching Noninstrumental Choice 5 -- 1.2 Methodological, But Not Ontological, Individualism 6 -- 1.3 Overview 8 -- Part One: Theory 11 -- Chapter Two A Jukebox Model of Participation 13 -- 2.1 Claiming Popularity 16 -- 2.2 Horizontal Shielding of Fellow Participants 18 -- 2.3 Horizontal Shielding of Competing Producers 21 -- 2.4 Imposing a Cost of Participation 23 -- 2.5 Idiom versus Motivation 26 -- 2.6 Conclusion 27 -- Chapter Three Theoretical Frame 1: Choice and Doing 29 -- 3.1 Turnout 31 -- 3.2 Choice 36 -- 3.3 Responses to the Participation Paradox 40 -- 3.4 Preliminary Conclusion 47 -- Chapter Four Theoretical Frame 2: Choice and Being 49 -- 4.1 Expressive Motivation and Symbolic Utility 50 -- 4.2 Operationalizing Expressive Choice 59 -- 4.3 Conclusion 62 -- Part Two: Analysis 65 -- Chapter Five Soft Drinks and Presidents: The Rise of Expressive Campaigns 67 -- 5.1 Marketing and Campaigning 68 -- 5.2 Three Phases of Mass Appeals: Soft Drinks 74 -- 5.3 Three Phases of Mass Appeals: Presidents 79 -- 5.4 Shielding: The "Lemons" Problem 84 -- 5.5 Conclusion 87 -- Chapter Six Expressive Utility and Momentum 91 -- 6.1 The Model 92 -- 6.2 Heterogeneous Preferences and Turnout 105 -- 6.3 Discussion: Momentum 112 -- 6.4 Conclusion 117 -- Chapter Seven Instrumental Enhancement and Its Expressive Costs 119 -- 7.1 Producer Interest and Producer Cost 121 -- 7.2 Raising Benefit 124 -- 7.3 Lowering Cost 126 -- 7.4 Analytical Effects 128 -- 7.5 Turnout and Negative Campaigning 130 -- 7.6 Supply Constraints 131 -- 7.7 Expressive Costs of Instrumental Enhancement 133 -- 7.8 Commodification 137 -- 7.9 Conclusion 139 -- Chapter Eight Expressive Momentum Strategies 141 -- 8.1 Strategic Distortion of Participation Levels 142 -- 8.2 "Visible" Participation 143 -- 8.3 Expressive Essence 144 -- 8.4 Comparative Statics 145 -- 8.5 Nonequilibrium Optima and Groucho Equilibria 146 -- 8.6 The Cost of Inducing Marginal Participation 147 -- 8.7 Distortion Targets and Controlling Momentum 148 -- 8.8 Cost Constraints 150 -- 8.9 Profit Maximization versus Participant Maximization 152 -- 8.10 Composition of Utility 153 -- 8.11 Conclusion 156 -- Conclusion 159 -- References 163 -- Index 171 -- Library of Congress subject headings for this publication: Rational choice theory, Voting, Political participation |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Rational choice theory.
|
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Voting.
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Political participation.
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| LC no. |
99087372 |
| ISBN |
069100661X : |
|
0691006628 paperback |
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