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Book Cover
Author Scott, David T., author

Title The new rules of lead generation : proven strategies to maximize marketing ROI / David T. Scott
Published New York : AMACOM, American Management Association, 2013
Online access available from:
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Description 1 online resource (viii, 280 pages)
Contents Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index
Summary Results-driven strategies for lead-generation marketing success
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Marketing -- Management.
Strategic planning.
Form Electronic book
LC no. 2012045472
ISBN 081443262X (electronic bk.)
9780814432624 (electronic bk.)