Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and LinkedIn -- Social media advertising: Part II: Twitter advertising -- Display advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Cold calling -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index
Summary
Results-driven strategies for lead-generation marketing success
Bibliography
Includes bibliographical references (page 273) and index
Notes
Description based on print version record and CIP data provided by publisher
