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Book Cover
E-book
Author Ross, Jeanne, author

Title How to Develop a Great Digital Strategy / Ross, Jeanne
Edition First edition
Published MIT Sloan Management Review, 2016
Online access available from:
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Description 1 online resource (3 pages)
Summary As companies recognize how important a digital strategy has become, they find themselves torn between different strategic options. The first decision is to choose between a customer engagement or a digital solutions strategy. Which to pursue depends on existing capabilities and competitive direction - but companies should avoid trying to do both
Notes Mode of access: World Wide Web
Copyright © 2017 MIT Sloan Management Review 2017
Issuing Body Made available through: Safari, an O'Reilly Media Company
Subject Business planning.
Strategic planning.
Form Electronic book
Author Beath, Cynthia, author
Sebastian, Ina, author
Safari, an O'Reilly Media Company