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Book Cover
E-book
Author Sebastian Johannes Nix

Title Nutzerbezogene marktforschung fur bibliotheken
Published [Place of publication not identified] : E-Content Generic Vendor, 2013
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Description 1 online resource
Series Praxiswissen
PraxisWissen.
Contents Vorwort; Inhalt; Verwendete Marginalien; Einleitung; 1. Grundlagen; 2. Informationsquellen und Untersuchungsdesign; 3. Auswahlverfahren für Stichproben; 4. Erhebungstechniken; 5. Datenaufbereitung und -auswertung; 6. Schlusswort; 7. Weiterführende Informationen; 8. Anhang; Über die Autoren
Summary This volume presents practical examples to impart fundamental knowledge about the application of market research instruments in actual library practice. The focus is on applying methods and scenarios that are targeted at optimizing or expanding user-related services. The range of applications includes customer satisfaction surveys and questionnaire-based inquiries about the information behavior of library users, and a discussion of "mystery shopping" as a building block for systematic quality management. In addition, it discusses usability testing for library websites and the use of online res
Subject Information behavior -- Research.
Libraries -- Evaluation.
Library Web sites -- Testing.
Library users -- Attitudes.
Online information services -- Use studies.
Public services (Libraries) -- Evaluation.
Form Electronic book
ISBN 1306205247 (ebk)
3110276305 (electronic bk.)
9781306205245 (ebk)
9783110276305 (electronic bk.)