| Description |
1 online resource |
| Series |
SAGE Research Methods. Cases |
|
SAGE Research Methods. Cases
|
| Summary |
Tennessee's rural communities have noticed a rise in visitor commerce attributable to a recent emphasis on experiential travel: ecotourism, culture, heritage, agritourism, and outdoor adventures. To further develop the economic growth in rural regions, Destination Marketing Organizations and Economic Development Agencies are exploring diverse approaches to establish a sustainable tourism economy. However, the lack of trust, limited incentives, and artificial relations between those in tourism and economic development can result in tourism stagnation, with an entire community neglecting a viable revenue stream. Stakeholders impeding the Destination Marketing Organization generate a chain reaction of unproductive tourism efforts for the rural community as a whole. Grounded theory was used to study the familiar collaboration and investigate the interdependence of the Destination Marketing Organizations and involved stakeholders--government, community, and local businesses--to determine the level of trust required for fortuitous social exchange. Through semi-structured interviews, Destination Marketing Organization representatives and stakeholders shared insight and practices regarded as essential in a strategic relationship with each other. The grounded theory of Commitment to Change was observed as the mediating force between acknowledging a need for tourism and determining the appropriate methods to guide tourism expansion with respect to the essence of rural areas. Through awareness of this need, the Destination Marketing Organization enters into trusting social exchanges with stakeholders. Their commitment to change supports the strategic vision of rural tourism, ensuing a collaboration uniting the community |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Rural development -- Tennessee
|
|
Rural tourism -- Tennessee
|
|
Rural development.
|
|
Rural tourism.
|
|
Tennessee.
|
| Form |
Electronic book
|
| ISBN |
1529707366 |
|
9781529707366 |
|
