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Author Jha, Sumi, author

Title Online restaurant entrepreneurship : the story of Holachef in an increasingly digitalized India / Sumi Jha, (Department of HR and OB, National Institute of Industrial Engineering (NITIE), Mumbai, India), Som Sekhar Bhattacharyya, (Department of General Management, National Institute of Industrial Engineering (NITIE), Mumbai, India)
Published Bingley, U.K. : Emerald Publishing Limited, 2018
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (3 pages) : 17 illustrations
Series Emerald Emerging Markets Case Studies, 2045-0621 ; volume 8, issue 1
Summary Saurabh Saxena and Anil Gelra co-founded Holachef, "a restaurant in cloud" in March 2014. In a city like Mumbai, there are many households where both partners work; this had led to difficulties for people finding time to prepare food at home. Holachef is an online delivery platform which aggregates chefs for home-like multiple cuisine preparation. Holachef's vision is to satisfy the need for homemade healthy food. The three pillars of Holachef to provide such food are technology (orders are taken through a website, mobile application and phone calls), food (enlisted chefs on the website) and logistics. The food prepared by chefs is assembled at different distribution centres and routed to customers. The efficient logistics and storage system maintain the quality of food. These pillars help Holachef to serve customers with efficiency at affordable prices
Notes Performing strategic analysis from both an industrial organization theory and resource-based view (RBV) perspective with VRIN framework. This is in the context of online business models in a digitizing India. Entrepreneurial strategy concepts and challenges faced by entrepreneurs in an online business
Teaching Notes are available for educators only. Please contact your library to gain login details
Includes index
Bibliography Includes index and bibliographical references
Audience The case enumerates how strategic analysis can be performed to analyze the firm based on topics such as the analysis of the mission and vision of Holachef based on the Ashridge mission model, examining strategy with Mintzberg's 5Ps of strategy, performing a PESTLE analysis of HolaChef, evaluating Holachef with Porter's industry analysis, performing Value net analysis for Holachef, examining Holachef's business with strategy group analysis, examining the roots of core competencies of Holachef and explaining Holachef's resource and capabilities with the valuable, rare, inimitable, non-substitutable (VRIN) Framework
Subject Strategic planning
Technology -- Management
Business & Economics -- Development -- Business Development.
Business strategy.
Genre/Form Case studies.
Form Electronic book
Author Sekhar Bhattacharyya, Som, author