| Description |
ix, 230 pages : illustrations ; 26 cm |
| Contents |
The parameters of corporate identity -- The options for changing identity -- Questions every top-level manager will want to ask about identity -- The game of the name -- Ten basic rules for playing the game of names -- Symbolic logic: trademarks and logos -- Making corporate symbols sing and dance -- The product is the package, not the product -- Brand identity: industrial, institutional, consumer -- Design environment: where planning really pays off -- Identity and the retail environment within |
| Analysis |
11030 companies p1030 corporate identity |
|
Corporations |
|
Industrial design coordination |
|
Companies Corporate identity |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Corporate image.
|
|
Industrial design coordination.
|
| Author |
Model, F. Peter.
|
|
Selame, Joe.
|
|
Selame Design (Firm)
|
| LC no. |
87034924 |
| ISBN |
0471624241 |
|
