Title Value above cost : driving superior financial performance with CVA, the most important metric you've never used / Donald E. Sexton

Published Upper Saddle River, N.J. : FT Press, ©2009

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Description 1 online resource (xx, 344 pages) : illustrations Contents Marketing and financial performance -- How CVA affects financial performance -- CVA over time -- Perceived value -- Costs -- Managing CVA -- Managing CVA over time -- Utilizing CVA for strategic decisions -- Utilizing CVA for marketing program decisions -- Building the marketing accountability scorecard -- Organizing to manage CVA Bibliography Includes bibliographical references (pages 311-328) and index Subject Marketing -- Management. Economic value added. Economic value added Marketing -- Management Marketing. Valeur ajoutée. Form Electronic book ISBN 9780137017379 0137017375 0136043321 9780136043324 8131744434 9788131744437

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