Title Sports marketing : a strategic perspective / Matthew D. Shank and Mark R. Lyberger

Edition 5th edition Published Abingdon, Oxon ; New York, NY : Routledge, 2015

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Description 1 online resource (1 volume) : illustrations Contents pt. 1. Contingency framework for strategic sports -- pt. 2. Planning for market selection decisions -- pt. 3. Planning the sports marketing mix -- pt. 4. Implementing and controlling the strategic sports marketing process Bibliography Includes bibliographical references and index Notes Description based on print version record Subject Sports -- United States -- Marketing Sports -- Economic aspects -- United States Sports -- Economic aspects Sports -- Marketing United States Form Electronic book Author Lyberger, Mark R., author. ISBN 9781317743446 131774344X

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