Title Building corporate brands : an exploratory study / Gabriel J. Biehal and Daniel A. Sheinin

Published Cambridge MA (1000 Massachusetts Avenue, Cambridge, 02138) : Marketing Science Institute, 2001

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.827 Bie/Bcb		AVAILABLE

Description 42 pages : illustrations ; 28 cm Series Report ; no. 01-100 Report (Marketing Science Institute) ; no. 01-100 Notes At head of title: Marketing Science Institute "Working paper." "Working paper series." Bibliography Includes bibliographical references (pages 35-40) Subject Corporate image -- United States. Business planning -- United States. Brand name products -- United States. Author Sheinin, Daniel Aron.

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