| Description |
1 online resource (146 pages) |
| Contents |
Front Cover; The Cores of Strategic Management; Copyright Page; Contents; 1. What is Strategy?; Goals; 3Cs (Customers, Competitors or Competition, and the Company or Self); Core Case: McDonald's Arch Deluxe; 2. External Environment Analysis; What is Industry?; Five Forces and Objectives of IndustryAnalysis; Switching Costs; Recap; 3. Internal Environment Analysis; Value Chain; Resources; Economies of Scale; Vertical Integration and Outsourcing; Core Case: Southwest Airlines; 4. Business Level Strategy; Cost-LeadershipStrategy; Differentiation Strategy; First-MoverAdvantages |
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Core Case: Starbucks Corporation5. Corporate Level Strategy; Diversification; Synergy Effects; Why Does Diversification (Entry to a New Business) Often Fail?; How Can We Make Diversification (Entry to aNew Business) Successful?; Practical Perspective Toward Diversification; Core Case: Gateway; 6. M & amp;As, Alliance, and International Strategy; M & amp;As; Comparisons of M & amp;As with Other Forms ofAlliances; International Strategy; Core Case: Daimler-Chrysler; 7. Leadership and Decision Making; Leadership; Decision Making; Decision Change; Core Case: GAP; 8. Strategy Implementation |
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Barriers to Effective StrategyImplementationToward Effective Strategy Implementation:What is Communication?; Core Case: Honda; Core Case: Sushi Zushi; Epilogue: From Strategy to Strategic Thinking; Notes; Index |
| Summary |
Most strategic management textbooks seem to stem from the old belief that 'more is always better'. But in this age of data deluge, many are calling for a return to the basics. If students can master the core concepts and learn how to apply these basics, they are bound to be better equipped to approach and resolve even the most complex problems. This book, unlike most textbooks, focuses on the core concepts of strategic management, aiming to help students understand the basic ideas of the field more clearly, rather than overloading them with new, peripherally-related information |
| Notes |
Print version record |
| Subject |
Management.
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Strategic planning.
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management.
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Management
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Strategic planning
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| Form |
Electronic book
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| ISBN |
9780203806357 |
|
0203806352 |
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