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Book Cover
Author Marlow, Eugene.

Title Electronic public relations / Eugene Marlow, Janice Sileo, research associate
Published Belmont : Wadsworth Pub. Co., [1996]


Location Call no. Vol. Availability
 W'BOOL  659.20285 Mar/Epr  AVAILABLE
Description xvii, 217 pages ; 24 cm
Series The Wadsworth series in mass communication and journalism
Wadsworth series in mass communication and journalism.
Contents 1. Public Relations: A Brief History -- 2. Electronic Media: The Technologies -- 3. Reaching the General Public: Public Service Announcements -- 4. Reaching the General Public: Video News Releases -- 5. Reaching the General Public: Satellite Media Tours -- 6. Reaching the Media -- 7. Reaching Community and Government Audiences -- 8. Reaching Consumers -- 9. Reaching Employees -- 10. Reaching Managers -- 11. Reaching Individuals on a Global Scale: Welcome to Cyberspace -- 12. The Future of Electronic Public Relations -- Epilogue: The Pentium Bug War Ends PR as We Know It
Notes Index: p. 201-217
Bibliography Includes bibliographical references (pages 175-180) and index
Subject Information technology.
Public relations -- Information technology.
Public relations -- Technological innovations.
Author Sileo, Janice.
LC no. 95026411
ISBN 0534262449 (paperback: acid-free paper)