| Description |
240 pages : illustrations (chiefly color) ; 24 cm |
| Contents |
Introduction -- Packaging evolution: which came first - the product or the package? -- The art and science of packaging design: bridging the gap between business strategy and design -- Unlocking the power of design: six keys to success -- The packaging process: navigating a package design form concept to completion -- Mastering the art of package design: translating goals and vision into form, function and style -- Design's real-world return on investment: case studies in package design excellence -- Designer directory |
| Summary |
This book "will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book will address all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display conderations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs." - product description |
| Notes |
Formerly CIP. Uk |
| Subject |
Commercial art.
|
|
Packaging -- Design.
|
| Author |
Silva, John.
|
| LC no. |
2008000591 |
| ISBN |
1592533221 (hbk.) |
|
9781592533220 (hbk.) |
|
