Title Field experiments with uni- and multi-inventory adaptive survey designs for Likert-type data / Jagdip Singh

Published Cambridge, Mass. : Marketing Science Institute, 1998

Copies

Location	Call no.	Vol.	Availability
MELB	658.835 Sin/Few		AVAILABLE

Description 53 pages ; 28 cm Series Report ; no. 98-115 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 98-115 Notes "September 1998." Technical working paper Bibliography Includes bibliographical references (pages 49-53) Subject Market surveys. Marketing research. LC no. 00001433

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