Title Love plastic : Ashiyana Pipe's journey to redefine the positioning of plastic / Rajeev A., (Department of Quantitative Methods and Operations Management, Indian Institution of Management Kozhikode, Kozhikode, India), Sandeep Sivakumar, (Department of Strategic Management, Indian Institution of Management Kozhikode, Kozhikode, India), Gopalakrishnan Narayanamurthy, (Department of Quantitative Methods and Operations Management, Indian Institute of Management Kozhikode, Kozhikode, India)

Published Bingley, U.K. : Emerald Publishing Limited, 2017 ♭2017

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (3 pages) : 21 illustrations Series Emerald emerging markets case studies, 2045-0621 ; volume 7, issue 4 Summary The case study details how the plastic industry in Kerala faces a non-market threat and how it affects the progress of the industry by using the example of Ashiyana Pipe. Though plastic is a unique material by virtue of its reusability and non-perishable characteristics, it has invited a lot of criticism, as there is a wide spread perception regarding its detrimental impact on the environment (such as choking drains, preventing the degradation of solid waste because of its impermeability, et cetera). But the reason for experiencing the detrimental impact of plastic can also be attributed to the inability of the supply chain of the plastic industry to reach a closed-loop status, especially in developing countries such as India, as all categories of post-consumer plastic are not reaching recycling plants. Lack of awareness, lack of community participation in proper segregation and aggregation at the source, absence of incentive systems, weak regulations and poor monitoring are discussed as the common barriers hindering the achievement of closed loop status of plastic supply chain. Detailing the barriers, the case study explains the failure of informal and formal recycling markets in Kerala. Finally, the case study proposes a model with involvement of all the key stakeholders to reposition the hate toward plastic into love through recycling initiatives Notes Expected learning outcomes of the case are listed below: illustrate the importance of stakeholder involvement in achieving a sustainable business and to stress the importance of a decentralized approach. Illustrate the relevance of non-market forces in sustainable growth of an industry that has significant impact on the surrounding environment and society. Critically analyze the existing business models (based on market mechanism) and suggest possible improvements and alternatives. Understand the challenges that will be faced while implementing an inclusive model with involvement of all stakeholders to reduce the negative impact of non-market forces Teaching Notes are available for educators only. Please contact your library to gain login details Includes index Bibliography Includes index and bibliographical references Audience The target audiences for the case are bachelor and first-year MBA students and trainees who are interested in learning the relevance of non-market forces in sustainable growth of an industry and the importance of stakeholder management in the smooth conduct of business Subject Business -- Environmental aspects -- Case studies Strategic planning -- Case studies Businesss logistics -- Case studies Business & Economics -- Strategic Planning. Business strategy. Genre/Form Case studies. Form Electronic book Author Sivakumar, Sandeep, author Narayanamurthy, Gopalakrishnan, author

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