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Book Cover
E-book
Author Slowinska, Maria A

Title Art/commerce : the convergence of art and marketing in contemporary culture / Maria A. Slowinska
Published Bielefeld : Transcript, ©2014
Online access available from:
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Description 1 online resource (288 pages) : illustrations
Series Kultur- und Medientheorie
Kultur- und Medientheorie.
Contents Art/commerce : blurring the line -- Art spaces/commercial spaces -- Art objects/brand products -- Artist/entrepreneur -- Art/commerce : the question of autonomy
Summary This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge
Bibliography Includes bibliographical references
Notes In English
Print version record
Subject Art -- Marketing.
Form Electronic book
ISBN 3839426197 (electronic bk.)
9783839426197 (electronic bk.)