| Description |
1 online resource (288 pages) : illustrations |
| Series |
Kultur- und Medientheorie |
|
Kultur- und Medientheorie.
|
| Contents |
Art/commerce : blurring the line -- Art spaces/commercial spaces -- Art objects/brand products -- Artist/entrepreneur -- Art/commerce : the question of autonomy |
| Summary |
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge |
| Bibliography |
Includes bibliographical references |
| Notes |
In English |
|
Print version record |
| Subject |
Art -- Marketing.
|
|
art market.
|
|
ART -- General.
|
|
SOCIAL SCIENCE / Sociology / General
|
|
Art -- Marketing
|
| Form |
Electronic book
|
| ISBN |
9783839426197 |
|
3839426197 |
|
1322168318 |
|
9781322168319 |
|
