| Description |
1 online resource (xvii, 382 pages) : illustrations |
| Contents |
Nutrition science. Evidence-based nutrition communication : opportunities and challenges / Dilip Ghosh -- Clinical application of whey proteins / Nikhil Kelkar -- Prospects of using of biologically active substances to prevent depression / Liudmila Nadtochii, Denis Baranenko, Alena Proskura, Mariam Muradova, Dam Sao Mai, and Diana Bogueva -- Nutrition needs for lifestyle changes and managing disorders / R. Smarta -- Nutrition marketing. Integrated marketing communication on health-related consumer behaviour / Ambi M.G. Parameswaran -- How evidence-based nutrition science supports nutrition communication and marketing : an Indian perspective / Joyeta Ghosh -- Packaging : a tool for controlling food waste / A.V.P.S. Chakravarthi and Dilip Ghosh -- Traditional food systems : going backwards to move forward towards finding solutions to nutritional problems / Vilas Ramrao Shirhatti, Sandesh J. Marathe, Nirali N. Shah, and Rekha S. Singhal -- Behavioural nutrition / Ruby Sound -- Nutritional marketing / Gillian Fish and Despina Lord -- Supply chain challenges in nutraceutical manufacturing companies : tools to combat COVID-hit business environment / Sanjaya Mariwala –- Rise of nutraceuticals as FMHC products in India / Rajesh Kanthe and Rajendra Mohite -- The pursuit of natural medicine : a current perspective / Muhammed Majeed, Kalyanam Nagabhushanam, Priji Prakasan, and Lakshmi Mundkur -- Social marketing & responsibility. Improving health and nutrition behavior through a social marketing campaign / Diana Bogueva, Dora Marinova, and Ross Gordon -- Social media as a new platform for nutritional and health messages / Jessica Lynn Campbell and Diana Bogueva -- Supporting healthy eating behaviour through social marketing / Julia E. Carins and Sharyn R. Rundle-Thiele -- Consumer perception & insight. Cross-cultural perspective on nutrition and health claims / Alina-Ioana Gostin and Patrick McNamara –- Consumer-centric innovation in food and nutrition industry / Pooja Passi and Shantanu Das -- Personalized nutrition : from science to consumer / Yong Zhu, Katie Koecher, Valerie Benoit, James Normington, Ravi Menon, and Jessica Campbell -- Consumer perception & in-sight : role of brand equity / Shaheen Mansori and Chin Jing Huey -- Public health policy & regulation. Nutrition marketing and public policy / Ismail Hakki Tekiner, Diana Bogueva, and Leila Mehdizadehtapeh –- Food policy, nutrition & population health in New Zealand / Rajshri Roy and Sally Mackay –- Delivering health and wellness through foods : a South Asian regulatory perspective / Balkumar Marthi -- Integration of planning and health promotion policies and nutrition education for healthy vegetable and fruit intake in school students / Sumita Ghosh -– Holistic health. Home remedies and traditional medicines for energy and nutrition / R. Smarta -- Functional nutrition for healthy and active longevity / Liudmila Nadtochii, Denis Baranenko, Anastasia Pavlova, Viktoria Ilina, Roman Melchakov, and Dora Marinova |
| Summary |
Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of "Seed to Patient" pathway.--Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on online resource; title from digital title page (ProQuest Ebook Central, viewed September 18, 2023) |
| Subject |
Nutrition.
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Food -- Marketing
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Communication in public health.
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Food industry and trade.
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Nutrition -- India
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Food -- India -- Marketing
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Communication in public health -- India
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Food industry and trade -- India
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Communication in public health.
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Food industry and trade.
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Food -- Marketing.
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Nutrition.
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India.
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| Form |
Electronic book
|
| Author |
Ghosh, Dilip K., editor.
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Bogueva, Diana, 1974- editor.
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Smarta, R. B., 1944- editor.
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| ISBN |
9780323856164 |
|
0323856160 |
|
