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Book Cover
E-book
Author Smith, Chris

Title The Conversion Code Stop Chasing Leads and Start Attracting Clients
Edition 2nd ed
Published Newark : John Wiley & Sons, Incorporated, 2022

Copies

Description 1 online resource (289 p.)
Contents Cover -- Title Page -- Copyright Page -- Contents -- Preface: The Global Impact of The Conversion Code and What's New in the Second Edition -- Introduction: How I Created The Conversion Code -- Disclaimer: How to Read The Conversion Code -- How You Should Crack The Conversion Code -- The Conversion Code Creeds -- Section I How to Do Marketing That Attracts High-Quality Leads -- Chapter 1 The Biggest Challenges Facing Marketing and Sales (Plus What Happens When You Crack The Conversion Code) -- Chapter 2 How to Use Your Website to Attract High-Quality Leads
How to Know If Your Website Is Working -- How to Build a Website That Builds Trust and Captures Leads -- How to Quickly Turn Your Website into a Lead-Generating Machine -- Proven Ways to Capture Leads on Your Website without Being (Too) Annoying -- The Impact of Personalization on Lead Conversion -- The Impact of Live Chat on Lead Conversion -- Chapter 3 How to Build Landing Pages That Capture High-Quality Leads -- The Microwave Mindset -- Nine Key Elements Every Landing Page Should Include -- Landing Page-Less Leads
Chapter 4 Blogging for Business (How to Write Blog Posts That Generate High-Quality Leads) -- The Impact of Taking Blogging Seriously -- The Robots Can Write -- What Top-Performing Blog Posts Include -- How I Turn Every Blog Post into a Dozen Additional Pieces of Content -- What Should You Blog About? -- Guest Blogging -- Your Content Is Ready to Be Optimized for Lead Generation, Social Media, and Search Engines -- Chapter 5 How to Optimize Your Content for Lead Generation, Social Media, and Search Engines -- Optimizing Your Content for Lead Generation
Nine Examples of Lead Magnets for Your Landing Pages -- Do Not Overthink What Your Lead Magnets Should or Could Be -- Optimizing Your Content for Social Media -- Optimizing Your Content for Google AKA SEO -- Should You Focus on Ads, Marketing, or Brand? -- Chapter 6 Advanced Facebook Marketing and Advertising Techniques That Generate High-Quality Leads -- Facebook Profile Pro Tips -- Facebook's Algorithm -- The Top Four Reasons Why We See What We See in Our Facebook (and Other Social Media) Newsfeeds -- Where to Find Great Content to Share from Your Facebook Profile
Timing and Frequency That Get the Maximum Impact for Your Facebook Posts -- Thanks, Chris, I Appreciate That -- HBD = WTF -- Get More Comments, Right Now -- Facebook Fishing: How to Book Three Appointments Right Now (and Every Day) Using Messenger -- People Are Sharing-Here's a Clever Way to Show You Care -- Rebumping Old Posts Using "On This Day" -- Comments Are King -- Finding Leads Using Facebook Groups -- How Do You Find People to Join Your Group or Groups to Join? -- Do You Need a Facebook Page? -- Facebook Ads That Work -- Demand Generation versus Demand Fulfillment
Notes Description based upon print version of record
Form Electronic book
ISBN 9781119875819
1119875811