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Authors (Last name first) (1-2 of 2)
Smith, Gerald, 1953-
1 2021 Getting price right : the behavioral economics of profitable pricing Smith, Gerald, 1953- author New York : Columbia University Press, [2021] Rating: Electronic Resources
2 2016 The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty Smith, Gerald, 1953- author Old Tappan, New Jersey : Pearson Education, [2016] Rating: Electronic Resources
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Getting price right : the behavioral economics of profitable pricing