| Description |
1 online resource (xix, 363 pages) : illustrations |
| Series |
Advances in business marketing and purchasing, 1069-0964 ; v. 19 |
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Advances in business marketing & purchasing ; v. 19.
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| Contents |
On Dan Nimer / Englebert Kirchner -- One on one, pricing with Dan Nimer / Gerald E. Smith, Dan Nimer -- The founding principles and strategies of pricing / Gerald E. Smith, Dan Nimer -- Integrating marketing and operational choices for profit growth / Thomas Nagle, Lisa Thompson -- How price consulting is coming of age / Hermann Simon -- Incorporating competitive strategy in pricing strategy / George E. Cressman -- Emergent pricing strategy / Gerald E. Smith -- Price and customers' perceptions of value / Kent B. Monroe -- Using case ROI to determine customer and segment value in the business-to-business environment / Reed K. Holden -- Legal tools that support value pricing / Eugene F. Zelek -- Understanding value : beyond mere metrics / E.M. (Mick) Kolassa -- Creating value with sales promotion strategies that avoid price discounting / Takaho Ueda -- Pricing : from good to world class / Craig Zawada, Mike Marn -- Pricing software : ten predictions for the future / Allan Gray [and others] -- Capturing the value of pricing analytics / Chuck Davenport, John Norkus, Michael Simonetto |
| Summary |
Visionary Pricing is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: Section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century. Section 2 focuses on pricing strategy and competitive advantage. Section 3 focuses on the defining role of value in pricing. Section 4 focuses on pricing capability and innovation |
| Bibliography |
Includes bibliographical references |
| Subject |
Pricing.
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Marketing.
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Marketing
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marketing.
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Sales & marketing.
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Purchasing & supply management.
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Business & Economics -- Purchasing & Buying.
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Business & Economics -- Marketing -- General.
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Business & Economics -- Marketing -- Research.
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BUSINESS & ECONOMICS -- Sales & Selling -- Management.
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Gestion d'entreprises.
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Marketing
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Pricing
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| Form |
Electronic book
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| Author |
Smith, Gerald E
|
|
Nimer, Dan
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| ISBN |
9781780529974 |
|
178052997X |
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1780529961 |
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9781780529967 |
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