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E-book
Author Wollan, Robert, 1957-

Title The Social Media Management Handbook : Everything You Need To Know To Get Social Media Working In Your Business
Published Hoboken : John Wiley & Sons, Inc., 2010
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  

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Description 1 online resource (348 pages)
Contents The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business; Contents; Introduction; I Social Media Strategy for Organizations; Ii Marketing and Sales in Social Media; Iii Customer Service and Support with Social Media; Iv Beyond the ''Pilot'' Phase: The Core Components of the Agile Digital Enterprise; V Empowering Employees for Social Media Success; Appendix 1; Appendix 2; Notes; Index
Summary How do organizations manage social media effectively?Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a co
Notes Print version record
Subject Business.
Internet marketing.
Social media -- Marketing.
Form Electronic book
Author Smith, Nick, 1962-
Zhou, Catherine.
ISBN 1118003500 (electronic bk.)
1118003527 (electronic bk.)
9781118003503 (electronic bk.)
9781118003527 (electronic bk.)