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Title Healthcare : market dynamics, policies and strategies in Europe / edited by Mario Glowik, Sławomir Smyczek
Published Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, 2015
©2015
Online access available from:
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Description 1 online resource (264 pages) : illustrations (some color), maps, graphs, tables
Contents Preface -- Contents -- 1. Introduction to the European Healthcare Market -- 2. Investment Attractiveness of the Healthcare Markets in Europe -- 3. Consumption and Consumer Behavior in the European Healthcare Market -- 4. New Trends in Consumer Behavior in the European Healthcare Market -- 5. Relationship Marketing Performance of Medical Facilities -- 6. Emerging Buying Center Concepts in Healthcare Industries -- 7. Integrated Marketing Communication in the European Healthcare Market -- 8. Strategic Decisions under the EU Regulatory Framework for Orphan Drugs -- 9. Healthcare Business Performance -- Control Mechanisms -- 10. E-healthcare Service and Business Strategies in a Virtual Environment -- 11. Social Media Implementation in the European Healthcare Sector -- 12. Customer Values and Attitudes towards e-Healthcare Services -- 13. Efficiency Control of Building Relationships with Customers by using Social Media -- About the Authors -- Index
Summary Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe
Bibliography Includes bibliographical references at the end of each chapters and index
Notes Online resource; title from PDF title page (ebrary, viewed June 11, 2015)
Subject Medical care -- Europe.
Form Electronic book
Author Glowik, Mario, editor
Smyczek, Sławomir, editor
ISBN 3110414848 (electronic bk.)
3110414910 (electronic bk.)
9783110414844 (electronic bk.)
9783110414912 (electronic bk.)