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Book Cover
E-book
Author Jenster, Per V

Title Market intelligence : building strategic insight / Per V. Jenster & Klaus Solberg Søilen
Edition 1st ed
Published [Frederiksberg, Denmark] : Copenhagen Business School Press ; Portland, OR : International Specialized Book Services [distributor], 2009

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Description 1 online resource (240 pages) : illustrations
Contents Converging foundations of intelligence analysis -- Strategies for a competitive advantage -- Industry analysis : key to understanding the competitive situation -- Company analysis : assessing competitive fitness -- Intelligence analysis -- Building an effective business intelligence system : technology and organizational structure -- Marketing intelligence -- The strategic perspective to intelligence analysis -- Information gathering and intelligence ethics
Bibliography Includes bibliographical references
Subject Marketing -- Decision making.
Marketing -- Management.
BUSINESS & ECONOMICS -- Corporate Governance.
BUSINESS & ECONOMICS -- Leadership.
BUSINESS & ECONOMICS -- Organizational Development.
BUSINESS & ECONOMICS -- Workplace Culture.
Marketing -- Decision making
Marketing -- Management
Strategisch management.
Besluitvorming.
Marktonderzoek.
Marktforschung.
Betriebliches Informationssystem.
Wettbewerbsstrategie.
Strategisches Management.
Erfolgsfaktor.
Form Electronic book
Author Søilen, Klaus Solberg
ISBN 9788763099530
8763099535