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Book Cover
E-book
Author Wittig, Martin C., author

Title Rethinking luxury : how to market exclusive products and services in an ever-changing environment / Martin C. Wittig, Fabian Sommerrock, Phillip Beil, Markus Albers
Published London : LID Publishing, [2014]
©2014
Online access available from:
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Description 1 online resource (1 volume) : illustrations
Notes "Roland Berger Strategy Consultants."
Bibliography Includes bibliographical references
Notes Description based on online resource; title from title page (Safari, viewed May 29, 2015)
Subject Branding (Marketing)
Luxuries.
Form Electronic book
Author Albers, Markus, author
Beil, Philip, author
Sommerrock, Fabian, author
Roland Berger Strategy Consultants.
ISBN 1907794565
9781907794568
Other Titles How to market exclusive products and services in an ever-changing environment