| Description |
1 online resource (xxv, 301 pages) |
| Contents |
NET PROFIT; CONTENTS; Acknowledgements; Preface; About the author; Introduction; Chapter 1: The Digital Revolution -- A Short History; Chapter 2: The Customers -- Business Models; Chapter 3: The Product; Chapter 4: The Skills; Chapter 5: The Cash; Chapter 6: Marketing; Chapter 7: The Rest of the World; Chapter 8: The Future; Notes; Selected Bibliography; Index |
| Summary |
"Online business can be a goldmine - or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something that actually pays Get the funding you need to expand Build a great team of staff and advisers Keep the cash flowing Go global! Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online"-- Provided by publisher |
|
"Online business is big again. Following the 2002-2003 dot com crash, there was a great deal of scepticism about the exuberance and hype that had led to the crash"-- Provided by publisher |
| Bibliography |
Includes bibliographical references (page 283) and index |
| Notes |
Print version record |
| Subject |
Electronic commerce.
|
|
Success in business.
|
|
Electronic commerce
|
|
Success in business
|
| Form |
Electronic book
|
| ISBN |
9780470660812 |
|
0470660813 |
|
9780470971345 |
|
0470971347 |
|
9780470971352 |
|
0470971355 |
|
9780470973349 |
|
047097334X |
|
1282943979 |
|
9781282943971 |
|
