Title Where sport marketing theory meets practice : selected papers from the second annual conference of the Sport Marketing Association / Brenda G. Pitts, editor

Published Morgantown, WV : Fitness Information Technology, a division of the International Center for Performance Excellence, [2005] ©2005

Copies

Location	Call no.	Vol.	Availability
MELB	796.0698 Spo/Wsm		AVAILABLE

Description vii, 259 pages : illustrations ; 28 cm Notes "Edited and selected from the SMA Conference, November, 2004" Bibliography Includes bibliographical references Subject Sports -- Marketing. Author Pitts, Brenda G. Sport Marketing Association. Sport Marketing Association. Conference (2nd : 2004 : Memphis, Tennessee) LC no. 2005931191 ISBN 1885693672

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