| Description |
1 online resource |
| Contents |
Management consultancy in India / Sharu S. Rangnekar -- The Indian management consulting scenario / Sunil Abrol -- Human resource development : trends in the HR consulting domain and capability building / Aneeta Madhok and Himani Pandey -- Consulting in executive search and building a management team / Ashok Ghia -- Consulting experiences in strategic marketing / Jayesh Ganatra -- Strategic marketing : outperforming competition / Kuldip Kawatra -- International marketing : beyond the shores / Pradip Desai -- Consulting experience in brand management / Himanshu Vaidya -- Experience in M & A consulting / Shailesh Haribhakti -- E-governance and its relevance to India / Anil Monga and Suresh Mhatre -- Information technology consulting : bytes of reality / T.S. Rangarajan -- Consultancy experience in operational excellence for business excellence / Jayanth Murthy -- Project finance : new investment, diversification, and growth / U.K. Srivastava and Pramila Srivastava -- Mentoring in entrepreneurship / Dilip M. Sarwate -- Strengthening contribution of NGOs in social development : implications for management consultants / Pravin V. Desai -- Management of consultancy in communication research : an approach / Binod C. Agrawal -- Corporate governance : what role can management consultants play? / Dilip M. Sarwate -- Management consultancy in infrastructure projects / Nayan Parikh -- Telecom building business 3.0 / Anuj Bhargava -- Institution building : way of the theory j / Subhash Sharma -- Epilogue: toward new pathways to management consultancy in India / U.K. Srivastava and Subhash Sharma -- About the editors and contributors -- Index |
| Summary |
Management Consulting industry is growing rapidly in India. There is a strong need among consulting professionals for sharing cross-functional and emerging-sector experience. Case studies from business schools fulfill this need partly, but small and individual consultants need more access to experiential learning. This book is designed to fulfill this need as well as to serve as a core reading in the curriculum of business schools. Leading consultants from India share their experiences in these areas of Management Consulting:. - Strategic Marketing,. - International Marketing,. - Brand Managem |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Business consultants -- India
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REFERENCE -- Questions & Answers.
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Business consultants
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India
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| Form |
Electronic book
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| Author |
Srivastava, Uma K
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Srivastava, Pramila
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| ISBN |
9788132110675 |
|
8132110676 |
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