Title Price-matching refund policies as signals of store price image / Joydeep Srivastava

Published Cambridge, Mass. : Marketing Science Institute, 1999

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8464 Sri/Pmr		AVAILABLE

Description 37 pages : illustrations ; 28 cm Series Report ; no. 99-128 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 99-128 Notes "Working paper." Bibliography Includes bibliographical references (pages 35-37) Subject Consumer protection. Retail trade -- Management. Sales. Author Marketing Science Institute (Cambridge, Mass.))

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