| Description |
1 online resource (xvii, 229 pages) : illustrations |
| Contents |
Knowing the Enemy -- The Mechanisms of Counterfeit Trade -- An Introduction to Counterfeit Markets -- Understanding Counterfeit Supply -- Counterfeit Demand and the Role of the Consumer -- Countermeasures -- Best Practices and Strategy Development -- Established Anti-counterfeiting Approaches -- Best Practices -- Implementing Anti-counterfeiting Measures -- Management Tools -- Towards a Fact-based Managerial Approach -- Determining the Market Share of Counterfeit Articles -- Implications for Affected Enterprises -- Product-protection Technologies -- Principles of Product Security Features -- The Potential of RFID for Brand- and Product-protection -- Managerial Guidelines and Conclusions -- Guidelines -- Concluding Remarks |
| Summary |
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. Product counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. Without a suitable anti-counterfeiting strategy, illicit imitation products not only translate into a loss of revenue and a dilution of brand names and trademarks, they also undermine quality management, foster learning effects among illicit producers, and have the potential to severely endanger the users' health and safety. In the present book, we provide the insights that are required to effectively respond to counterfeit trade. Based on extensive research, we describe the characteristics of counterfeit supply and demand, introduce tools to support monitoring and market surveillance activities, and discuss best-practice strategies to safeguard affected companies and brands |
| Bibliography |
Includes bibliographical references (pages 211-224) and index |
| Notes |
English |
|
Print version record |
| In |
Springer eBooks |
| Subject |
Product counterfeiting -- Prevention
|
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Product counterfeiting.
|
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TRUE CRIME -- General.
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Product counterfeiting.
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Product counterfeiting -- Prevention.
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Informatique.
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Product counterfeiting
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| Form |
Electronic book
|
| Author |
Fleisch, Elgar.
|
| ISBN |
9783540769477 |
|
3540769471 |
|
3540769463 |
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9783540769460 |
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1281310107 |
|
9781281310101 |
|
9786611310103 |
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661131010X |
|
