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Book Cover
E-book
Author Stareva, Iliyana, author

Title Inbound PR : the PR agency's manual to transforming your business with inbound / Iliyana Stareva
Published Hoboken : Wiley, 2017
Online access available from:
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Description 1 online resource
Summary "The way we make decisions has fundamentally changed. We've become a lot more sophisticated and we feel empowered to go online, do our research, tweet at companies, and demand answers to our problems through the content we find. We don't want to be marketed at; we want the freedom to choose based on our own online experiences. Content is the name of the buying game today. Enter Inbound PR, where content meets measurement and helps PR people show the real ROI of their efforts in the new digital era. This book will help readers: Build brand awareness Generate leads Nurture and close them as customers Track the ROI of all these activities Once you can do this for your agency, then you'll be able to develop the Inbound PR services and the internal capabilities to deliver them. That's how you'll grow your PR business in the 21st century"-- Provided by publisher
"This book will help readers: Build brand awareness Generate leads Nurture and close them as customers Track the ROI of all these activities"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Print version record and CIP data provided by publisher; resource not viewed
Subject Customer relations.
Marketing.
Public relations.
Selling.
Form Electronic book
LC no. 2017041284
ISBN 1119462274 (electronic bk.)
9781119462279 (electronic bk.)
(hardback)