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E-book
Author Stareva, Iliyana.

Title Social Media and the Rebirth of PR
Published Hamburg : Diplomica Verlag, 2014
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Description 1 online resource (127 pages)
Contents Social Media and the Rebirth of PR; Table of Contents; List of Tables; List of Figures; Acknowledgements; Abbreviations; 1. Introduction; 2. Literature Review; 2.1. Public Relations; 2.2. The PR Industry; 2.3. Social Media; 2.4. Integrating PR and Social Media in the Marketing Mix; 2.5. Social Media's Impact on PR; 2.6. Conclusions; 3. Research Methodology; 3.1. Research Objectives; 3.2. Research Philosophies and Paradigms; 3.3. Research Strategy; 3.4. Research Methods; 4. Research Findings and Discussion; 4.1. Quantitative Data Findings; 4.2. Qualitative Data Findings; 4.3. Discussion 5. Conclusions and Recommendations5.1. Main Conclusions; 5.2. Limitations; 5.3. Recommendations for Future Research; 6. References; 7. Bibliography; 8. Appendices; 8.1. Appendix 1: Questionnaire Design and Structure; 8.2. Appendix 2: Questionnaire Results; 8.3. Appendix 3: Interview Design and Structure; 8.4. Appendix 4: Interview Transcripts
Summary Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a 'say' on every possible matter, anytime, anywhere - the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics on behalf of organisations
Notes Print version record
Subject Online social networks -- Germany
Social media -- Marketing
Online social networks.
Germany.
Genre/Form Electronic books.
Form Electronic book
ISBN 3954896788
9783954896783