| Description |
1 online resource (223 p.) |
| Series |
Routledge Studies in Marketing Series |
|
Routledge Studies in Marketing Series
|
| Contents |
Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- List of Contributors -- Foreword: Atmospherics -- Fifty years of designing and marketing atmospheres -- Chapter 1 Consuming Atmospheres: A Journey Through the Past, Present, and Future of Atmospheres in Marketing -- Introduction: Why Consuming Atmospheres? -- Designing Atmospheres -- Experiencing Atmospheres -- Researching Atmospheres -- Conclusion: The Future of Consuming Atmospheres -- References -- Part I Designing Atmospheres |
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Chapter 2 Creating Temporary Atmospheres: Theorising Pop-Up Retailing -- Introducing 'pop-Up' Retailing -- Pop-up Retail in the Context of Store Atmospherics -- Materiality -- Spatiality -- Temporality -- Concluding Comments -- References -- Chapter 3 Making Music Festival Atmospheres: Nature, Materials, and the Play of Atmospheric Properties -- Introduction: Festival Atmospheres as More-Than-Human -- Canopies and Scapes -- Festival Atmospheres and More-Than-Human Bundlings -- Methodology, Data, Method -- The Event: Context, Narrative, and History |
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Atmospheric Scripts and Conventions: Festivals, Forests, and Freespace -- Technical and Landscape Parameters of Atmospheres -- Atmosphering in Corona Times -- Material Culture of the Festival -- Conclusion -- References -- Chapter 4 Tourist Atmospheres -- Atmospheres and Tourism -- Intensively and Loosely Designed Tourist Atmospheres -- The Tourist Co-Production of Atmospheres -- Conclusion -- References -- Chapter 5 Two Centuries of Stink: Smell Mapping Widnes Past and Present -- Odours and Atmospheres -- Project Context: Widnes and the Museum |
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Method: Collecting Historical and Contemporary Smells -- The Data Collected: Smell Detections and Descriptions -- Background Smells -- Episodic Smells -- Short-lived Smells -- Communicating the Data: Design and Curation of the Exhibition -- Pegboards -- Odourgraphic and Animation -- Future Archive: Smell of Widnes -- Conclusion -- References -- Part II Experiencing Atmospheres -- Chapter 6 What Makes Anfield Atmospheric?: Dense Interaction Ritual Chains -- Commercial Places and Atmosphere -- Atmospheres at Live Sporting Events -- Atmosphere and Interaction Ritual Chains -- Ritual Density |
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Research Procedures -- Anfield's Dense Interaction Ritual Chain -- Preparation-Activation Link -- Activation-Climax Link -- Climax-Recovery Link -- Conclusion -- Density in the Interaction Ritual Chain -- Degrees of Density and Qualities of Atmosphere -- References -- Chapter 7 Between Illumination and Darkness: Blackpool's Contemporary Amusement Arcade Atmosphere -- Introduction -- Everyday Light and Dark -- Seaside Resort Temporality and Sense of Place -- Blackpool's Unique Lightscape -- Distinctive Atmosphere of Light and Dark in the Seaside Amusement Arcade -- Lighting the Way -- References |
| Notes |
Description based upon print version of record |
|
Chapter 8 Tasting Tunnocks Teacakes: Accidental Atmospheres in Scottish Food Tourism |
| Subject |
Consumer behavior.
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Consumers.
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Marketing research.
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consumers.
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Consumer behavior.
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Consumers.
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Marketing research.
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| Form |
Electronic book
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| Author |
Coffin, Jack
|
| ISBN |
9781000970333 |
|
1000970337 |
|
