| Description |
1 online resource (xxv, 262 pages) : illustrations |
| Series |
Adweek book |
|
Adweek book
|
| Contents |
Introduction : an audience with Steve Jobs -- Presentation crimes : why most presentations fail -- Imperfect pitch : the People of the State of California v. Orenthal James Simpson -- Bill Clinton, Johnnie Cochran, and a London hooker : learning from the world's best presenters -- Making connections : planning the perfect pitch -- Trevor's sledgehammer : creating room for thought -- We will fight them in the boardroom : how to ruin a great idea by presenting it badly -- Benign dictatorship : leading the perfect team pitch -- The pitch and beyond : how to leave the client wanting more -- The perfect pitch : London's winning bid for the 2012 Olympic Games |
| Summary |
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you |
| Bibliography |
Includes bibliographical references (pages 249-252) and index |
| Notes |
Online resource; title from pdf information screen (Ebsco, viewed February 7, 2013) |
| Subject |
Business presentations.
|
|
Selling.
|
|
Advertising.
|
|
selling.
|
|
BUSINESS & ECONOMICS -- Distribution.
|
|
BUSINESS & ECONOMICS -- Marketing -- General.
|
|
Advertising
|
|
Business presentations
|
|
Selling
|
|
Presentatie.
|
|
Verkopen.
|
|
Vertelkunst.
|
| Form |
Electronic book
|
| LC no. |
2006299877 |
| ISBN |
9780470079720 |
|
047007972X |
|
0471789763 |
|
9780471789765 |
|
