Description |
1 online resource : illustrations |
Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
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Summary |
Presents an analysis of the decision regarding a new product introduction. The main issues for discussion are: sunk costs, incremental costs, cannibalization, shared facilities, and the treatment of inflation |
Notes |
Originally published: Raviv, A., Henrich, J. M., & Steinroeder, G. K. (2003). Energy Gel: A New Product Introduction (A). 5-403-756(A) Evanston, IL: Kellogg School of Management, Northwestern University |
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Description based on XML content |
Subject |
New products -- Management -- Case studies
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Product management -- Case studies
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Fatigue -- Prevention -- Case studies
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Fatigue -- Prevention.
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New products -- Management.
|
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Product management.
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Genre/Form |
Case studies.
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Form |
Electronic book
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Author |
Henrich, Jan M., author
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Steinroeder, Gero K., author
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ISBN |
9781473992313 |
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1473992311 |
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