| Description |
xv, 351 pages ; 23 cm |
| Contents |
Pt. I. Fundamental Issues in Persuasion Research. 1. Concepts, Definitions, and Basic Distinctions. 2. Investigating Persuasive Communication. 3. Examining the Attitude-Behavior Relationship. 4. The Effects of Behavior on Attitudes -- Pt. II. Components of Persuasive Transactions. 5. Source Characteristics in Persuasive Communication. 6. Persuasive Message Characteristics: Rational Appeals. 7. Persuasive Message Characteristics: Emotional Appeals. 8. Receiver Characteristics. 9. Characteristics of Persuasive Settings -- Pt. III. Persuasion Models. 10. Cognitive Models of Persuasion. 11. Models of Interpersonal Compliance. 12. Producing and Resisting Influence Messages. 13. Persuasive Communication Campaigns |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Persuasion (Rhetoric)
|
|
Persuasion (Psychology)
|
|
Attitude (Psychology)
|
| Author |
Mongeau, Paul A.
|
| LC no. |
2002007093 |
| ISBN |
1572307021 paperback |
|
1572307021 |
|
