| Description |
1 online resource (xvi, 271 pages) |
| Contents |
Pt. 1. Online communities -- 1. What's an online community? -- 2. What can an online community do for your company? -- 3. How to set up your community -- 4. Member recruitment -- 5. Motivating your members -- 6. Care and feeding of your members -- 7. Monetizing your community -- 8. Growing your online community -- 9. Social networks as a platform for your brand -- Pt. 2. Real world lessons -- 10. Ciao.com -- 11. 11870.com -- 12. M power world -- 13. Pro-age netzwerk -- 14. Xing -- 15. Ecademy -- 16. Minube.com -- 17. Toprural.com -- 18. Interview with Leesa Barnes |
| Summary |
Successful online communities don't just happen by themselves. They're the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You'll learn how to: - identify the business objectives for your online community - develop a community strategy to recruit and retain members - create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate - take advantage of free advertising opportunities - use communities to gain market insights and establish a direct line to your customer base In addition, you'll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You'll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they've learned and the secrets of their success |
| Notes |
Print version record |
| Subject |
Internet marketing.
|
|
Online social networks -- Economic aspects
|
|
Internet advertising.
|
|
Internet advertising
|
|
Internet marketing
|
| Form |
Electronic book
|
| Author |
Strauss, Nancy
|
| ISBN |
9780321619624 |
|
0321619625 |
|
