1. Finding and Understanding Your Customer -- 2. Bid Decisions and Marketing Strategy -- 3. Getting Started -- 4. Your Proposal - The Technical Parts -- 5. Your Proposal - Those Other Parts -- 6. Cost Estimating and Pricing Strategy -- 7. Putting It All Together -- 8. After the Proposal Is Mailed - The Follow-up -- 9. Case History of a Winning Proposal -- 10. Product Planning and Marketing -- 11. Advertising and Sales Promotion -- 12. Your Technical Paper as a Sales Tool -- 13. Sample Proposal -- 14. Sample Proposal Instructions from a Government Procurement
Notes
"A Solomon Press book."
Includes index
Bibliography
Includes bibliographical references (pages 237-239) and index
